A shipping label is just the carrier's receipt — AWB, addresses, service code. When every booking happens in one place, the label is already attached to the shipment; printing is a button, not a login.
Where labels actually come from
When you book a shipment, the carrier returns its own label payload — each carrier's format, barcode standard and layout. Pure Parcel keeps it attached to the shipment record, so the print action works identically whether the booking is Shadowfax today or a national carrier tomorrow.
The workflow
Book from the order
Get rates → pick a carrier → book. The AWB and label attach to the shipment automatically.
Print from the shipment
Open the shipment → label action prints the carrier's own format — correct barcode, correct layout, whatever the hub expects.
Skip it for hyperlocal
Porter and Borzo issue no labels — the rider collects a sealed parcel and the tracking link is the documentation. Don't tape a label that doesn't exist.
Batch your pickups
Print labels together when a pickup wave is due — the shipments list keeps the queue in one place.
Photo: Craftsman Concrete Floors / Unsplash
Label print lives on the shipment record — the same screen that shows status and tracking.
See how →Honest caveats
Label availability depends on the carrier — some return instant labels, others generate at first scan. If a carrier's label isn't ready, book anyway; it attaches when issued. And labels always reflect the carrier's record — never hand-edit one to correct an address; cancel and rebook.
The bottom line
Labels are a byproduct of booking — centralise the bookings and the printing problem disappears with the portals.
Ship every courier without leaving your store
Pure Parcel is the multi-courier layer for Indian stores — hyperlocal and national carriers in one booking flow.
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